Event Date: Sunday, August 8, 2021
Show: 10:30 PM
Tickets: No tickets required. All rally concerts are free of charge.
NEW! - Budweiser® Upper Deck
VIP Stage Side Reserved Seating - drink for free!
Standing Room VIP Balcony - drink for free!
Chrome Club Front Row Passes
Dennis Kirk Main Outdoor Stage
Iron Horse Saloon
888 Junction Avenue
Sturgis, SD 57785
Saddle bronc rider turned neo-traditional country music sensation, Chancey Williams has gone from competing on horseback to performing on center stage at major rodeos, festivals, and venues throughout the United States. The only artist besides Chris LeDoux to both ride and perform on stage at the world’s largest outdoor rodeo, known as “The Daddy of ‘Em All,” Cheyenne Frontier Days, Williams is the next authentic cowboy of country music.
Growing up on a ranch in the Cowboy State, Chancey learned the cowboy-way-of-life from his father, and like his dad, found himself a successful bronc rider, qualifying for the National High School Rodeo Finals, twice at the College National Finals and winning two rounds at Cheyenne Frontier Days.
Chancey embodies the western lifestyle to such an extent that he’s the first and only singer/songwriter to be endorsed by CINCH®. On an impressive roster of the world’s top rodeo athletes, Williams’ sits as the sole music-related endorsement deal. Chancey Williams debuted his highly anticipated new album, 3RD STREET, at no. 5 on the iTunes Country Albums chart. Produced by country music hitmaker, Trent Willmon, the full-length album is sure to resonate with country music fans of all ages. Williams co-wrote eight of the album’s tracks from the reminiscent throwback tune “College,” to upbeat anthems like “The World Needs More Cowboys” and “Tonight We’re Drinkin’” to raw, stripped-down ballads like “Let It Go.” The magic of 3RD STREET really shines through on the band’s brilliant remake of iconic Dan Seals & Marie Osmond duet “Meet me in Montana,” featuring Brooke Latka.